The Google AdWords budget planner is a free tool created to assist you in setting an effective ad spending plan for your Google AdWords campaigns. This budget planner google ads tool can be used by small, medium, or large businesses to manage their ad spending. The calculator utilizes the Google AdWords Keyword planner to assist you in creating effective, high quality ads that meet the targeted keyword and campaign category you select. Once you have selected the appropriate keywords and associated campaign categories, the tool estimates your estimated ad spend by considering the cost per click, cost-per-thousand impressions, and cost-per-day.
There are several calculators available to you on the internet. However, they each assume different things when it comes to the level of traffic the campaigns are seeking. Some calculators will only provide the cost per click and some will only provide the cost per thousand impressions. Some will only estimate the daily cost and some will also consider the yearly budget. Some calculators will only allow you to do limited searches and some allow you unlimited searches. There are a wide variety of different calculators all requiring different assumptions and adjustments for different users.
A better way to set your ad spending plans is through the use of the Google AdWords budget planner forecasting tool. When you input your key parameters, such as the number of days you would like to run your ads, the maximum amount of daily budget you would like to spend, and the minimum budget you would like to spend, the software will forecast your spending according to how you enter these data. Once you have entered your data, the tool will determine if it makes sense for you to run your ads. If it does make sense, the estimated cost per click, cost per thousand impressions, and cost per day will be adjusted to fit your unique budget. The resulting forecast will give you better results than if you had manually entered your data.
A second feature in the google performance planner tool is the ability to track the effectiveness of your campaigns. Through the use of "dummy" campaigns, you can determine the percentage of daily clicks that lead to actual conversions. This allows you to determine if your ads are effective or not and if any particular ad style or geography are more successful than others. Knowing this valuable information will allow you to make adjustments in your campaigns to increase the success of your ads and in turn, increase your revenues.
Finally, using a Google AdWords budget planner forecasting tool will also help you make more informed choices about which keywords are working and which ones are not. When you know which keywords are not meeting your goals you can quickly eliminate those campaigns from your budget. You can identify trends in your campaigns and make necessary adjustments. This will help you increase your revenue. You should always remain honest with yourself about the effectiveness of your ads and the budget allotted for them.
These three features are just a few of the many available tools on Google AdWords. There are many other helpful features available, but these three will help give you the information you need to effectively manage your ad spending. By following the tips provided above, you will be able to increase the effectiveness of your campaigns and increase your profits. No matter what type of business you run, a budget booster is just around the corner. It's time to get started. Get a general overview of the topic here: https://en.wikipedia.org/wiki/Google_Ads.